Take it back and the band i have chosen lend themselves to a younger audience in my opinion. The Indie sound is currently popular within 16-21 year olds as it embodies rebeliion and freedom. These people are younger, freer and more inclined to express themselves without caring as much. The Indie culture shows uniquness and differentiation of which the current student clothing style lends itself to also. On top of this, this genre of music is sunonimous with festivals. festival goers, as a generalisation - tend to be in this sort of age range.
My Age market is 16-21. With this in mind i can now cast people around this age, have a narrtive based on issues relating to this age group (not really relevant to display about marriage or divorce for example) and if i choose performance, perform to an audience of this age group. This is something i'm excited about because I could either be stereotypical of the youth in England or I could attempt to set a message in my video.
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