The New Musical Express (better known as the NME) is a popular music magazine in the United Kingdom, published weekly since March 1952. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music magazine. It has circulation figures of over 30,000 per 6 months, which may be on the decline, but reflect the whole magazine industry as a whole. It still holds itself at the forefront of musical magazines. It has however got over 1.6 million hits on its internet site, which shows that it still holds great regard in the music world.
As a magazine, it specialises in all things rock, and most recently Indie has become one of the most spoke about genres within it. With the amount of people reading it, it would be the ideal magazine to promote my indie band as my target demographic will be reading the copy. Its important that I make an advert that will be able to stand out when people are flicking through the pages.
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