An adverts primary job is to sell the thing that it is advertising. In music, this means selling a concert or a CD of the artist. This is a very important way of getting people to know who you are and recognise your face. When the advertisement is seen, people generally remember the name, will go home and find the song on the Internet or buy the album.
This is of the up most importance to an artist because, even if they come up with the prefect song, have the perfect voice and the perfect lyrics - it doesn't matter at all if nobody knows about it and nobody listens to it. This is the job of marketing and advertising.
Adverts can be put in Magazines, newspapers, billboards etc and most notably in recent years is the Internet. Now your advertisement and artist can be accessed globally, by anyone around the world, which has given advertising a whole new lease of life and is still paramount to any aspiring artist.
With this I will look to promote my unsigned band as not many people have heard of them and they have relied on word of mouth from some of their small, local gigs. To go with my digipak and video, i need to produce an ascetically pleasing and persuasive advertisement about the CD.
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