Advert - Wretch 32 urban

I have chosen to analyse an advert by someone who is new to the mainstream scene. Also, this artist is British and part of the new real English sound. This is something that my band has in common. Wretch 32 is a rapper from England.

The main image is of the artist himself, putting him at the forefront, being the main focus of the advert. The writing is in a graffiti style, which looks good, continuing the font style I employed in the digipak. The graffiti gives the advert a "street" feel, which is continued with the drawing of a block of flats, iconic of suburban England. The white and pale blue background act as the sky and atmosphere surrounding the artist and the block of flats. This is the true environment of modern music and is represented especially well in this advert.

The black banner that goes across the advert is informing the public of both the artists name and the album name. This is informative and also eye-catching because of the contrast between the pale sky and the dark banner. All of the other parts inside the banner are informative such as the release date. This is a very important aspect because people need to know when they can get their hands on the album and the date must stick in their head. They are more likely to forget about the album all together if the release date isn't clear.

The final aspect is the places or retailers that the album will be available from. This inks to the release date and involves the audience, as it hints as to making them buy the album for themselves.