Digipak explanation

The digipak is all based upon the music video. Also, the brand identity is made by the reuse of the image of the protagonist resting against railings. The railings symbolise the "urban" sound to the band, because of the colloquial slur to the lead voice.

In continuation from this, I have picked out the main front image as the image that is shown straight away in the video. The audience can identify with this from the first second in the video. The front cover has the artists name and song title on it. As i said before, I have used a font called "Teen Spirit" which is meant to look like graffiti/spray paint, adding to the urban-street style. I decided that because the band isn't well known enough, this alone wouldn't sell the CD to people. For this reason I made the band name fairly small and the image to fill most of the space. I did however make the song title big so that it would stick in the minds of the audience far better. The idea on this was that the audience could listen to the song and then find out the name of the band, meaning they could search for other songs by the band.

The other images are just snip its from the music video. These images represent different stages of the lyrics/narrative and song. The black and white images are of a real contrast to the bright ones, so that it is apparent there are changes in the mood of the narrative. Also, the pint of beer symbolises the true meaning of the video and the message of sensible drinking it is sending out to the inexperienced 18 year old people that its aimed at.

The back of the digipak is meant to be an eye-catching funny moment, right at the end of the narrative. The whole digipak acts as a brief overview of the music video. This is why the very first and last images that are shown in the video, are the very first and last images of the digipak. This is kind of like a flip book of a story which can be interpreted however the person wants to. The same font style as used to show the name of the band and song, as well as legal things like bar code and year of publish. Another addition is the band website which is informational and interactive with its audience as they can log on and get involved with the band.

The CD is the same image as the front of the digipak, which is fairly conventional in modern times. I have the song title written on in the same graffiti style font as the front of the digipak.