This video is of interest because of the clever cinematography involved. Many of the camera techniques such as camera movement, angle and filter are what I will be looking to replicate in my own music video. This has also given me a lot of inspiration.
Link for video(See note at bottom of page) http://www.youtube.com/watch?v=uGXkZuq8FA0
The black and white filter is something that appealed to me during my research into Kasabian and has again shown itself to be effective. The filter makes everything more basic and simplistic, which is quite a good look for this type of urban music. The tracking shot of the male following the camera is the same as the one in The Kooks video and is defiantly effective. He stands out and we know he is on the way to something, with a purpose. The close ups also help because the character is more recognisable when in group shots, so the audience know who is the central figure.
There are many car scenes, of which these are usual with fast-forward editing. This looks good and changes the perception of time for the audience. Tracking shots and zoom shots are used most frequently, and there is little else in the shots bar the four characters. The narrative is unclear however the link is once again made with the song by the use of occasional lip-syncing. The video reminds me more of a scene from a film, which I think makes it unique and slightly unconventional – which is a good thing in this case.
What can I take from this:
The car scene will be easy to do, as will the tracking shot of the protagonist singing and walking towards the camera. These are two aspects that look good and won’t be too challenging. The black and white filter also backs up the basic, simple tone to the video, everything stripped down, bare, focusing on the protagonists and band identity.
NOTE - Wasn't able to embed video so here is a montage of some of the shots
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