I was very interested by this particular video because I felt it was both simplistic and expressive. I enjoyed the narrative, the message behind it and the subtle lip-syncing, which created a link with the song and the video, but not too much as to distort the overall plot/narrative.
The video has a constant that is the main protagonist shown in a close up image walking toward the camera, which is tracking away from him. This creates a sense that he is searching for something or someone. Small clips of a girlfriend, shown in the past tense, are entwined within the walking sequence which is used to suggest that he is searching for her. The message of the plot is that she is drunk and the consequences, such as being physically sick and cheating on her boyfriend (the main protagonist)
When we are on the journey with the male, he lip syncs occasionally and only slightly, which looks effective as it keeps with the narrative but links the song/singer/video all together. I think the video is shot very well and simply, as well as being on a low budget, so there is much to take from this.
What I can take from this?
The concept of alcohol with young adults is socially a big talking point. This video begins to make a comment on it by presenting fighting/cheating on partners and being sick – all while intoxicated. This presents alcohol in a negative way. This is something I could look to recreate – as long as the lyrics generally fit in of course. Also, the close up tracking shot is a very effective piece of editing and allows you to become more personal with the protagonist. I think this helps the narrative also as we know the main character well before the actual plot takes place.
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