Sunday 16 January 2011

Michel Gondry

Michel Gondry is a French film, commercial and music video director and a screenwriter. He is noted for his inventive visual style and manipulation of mise en scène.



His career as a filmmaker began with creating music videos for the French rock band Oui Oui, in which he also served as a drummer. The style of his videos for Oui Oui caught the attention of music artist Björk, who asked him to direct the video for her song "Human Behaviour". The collaboration proved long-lasting, with Gondry directing a total of seven music videos for Björk. The style of Gondry’s music videos often relies on videography and camera tricks which play with frames of reference. He pioneered the "bullet time" technique later adapted in The Matrix. Gondry also directed the hugely acclaimed “Eternal Sunshine of the Spotless Mind” amongst others. His work with Music videos is how he got his break however, and he continues to work on them having started back in 1988.

He was an oscar winner in 2005, for the film "Eternal Sunshine of the Spotless Mind" as well as BAFTA's and Academy awards. For music videos he has won every award possible.

The video I looked at is "Heard em say" by Kanye West.



Heard em say is a beautiful moving cartoon based music video. This is very unique, especially for a rap song, even though it is an instrumental based song. The images can be more creative and there are no limits to what you can draw. This is how the narrative is beyond what a human can film allowing for far more imagination. The images of the child going up to heaven and the drawings are visually perfect for the song. Doing this as a music video would be very good because of the lack of boundaries of which you can work in, but to make it work I think you would have to be a highly skilled artist. Unfortunately I know of no one that would be able to work at a level as skilled as this however, I appreciate how good this template looks and would work.


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