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The two most interesting features of the advert are the reviews and the Itunes parts. The reviews are little comments, positively speaking about the artist by some of the leading names in the music world, NME and the times magazine. These reviews are seen as very reliable to people looking at the advert, as they are well esteemed and respected opinions. These are encouraging people to listen to the album.
The Itunes aspect is promoting the new and upcoming medium of listening to music, downloading. This makes it relevant to its audience, as the Internet and downloading off Itunes is fast becoming one of the main ways to listen to music, highlighted by the fact they now have top 10 charts based on downloads.
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