blink-182 - All The Small Things

The video of “All the Small things” - released in 1999, is very reflective of the genre, and vision of the band at this time. The band was seen as an insane, crazy band, with tongue in cheek, college humour being the forefront of their image and style. This video is no different as it features nudity (an aspect throughout many of their music videos) and numerous “college” like situations. This affiliation with college is continued right the way through the music video.





With no narrative to speak of, the band is playing to an adoring, young crowd, while showing short clips if the band in either very casual clothing or posing in comedy windswept “sexy” positions. The three scenes that stick out to me were first of all the representation of a college student, flirting with two girls at a party. This relates to the actual upbeat, catchy, trashy music as you can imagine this to be the scene and setting of which a Blink 182 song will be played in. The bands relations with the biggest American college films “American Pie” really continue this vibe and set the bands target audience. An interesting black and white scene of the band walking down the beach looks good and I personally liked the contrast of huge colour and variation, mixed in with the simplistic black and white scene.

The iconic nude “running down the beach scene” again shows the comedic effect of the band and the carefree attitude associated with the age group. This is how the band identifies with its audience.

What I can take from this?
The fact that the video has nothing to do with the lyrics completely contrasts the message laden stereotype associated with punk rock music. This means that it would be acceptable for me to go down this path and look to create more of a funny, happy-go-looking video. The black and white filter on one of the scenes stood out to me as being effective as well so this is something I will look to use in my own. Picking a young band, seems to suggests that i will aim my music, advert and video at an equally young target audience